Some argue that such stereotypical characterizations of male and female roles constrain and limit both men and women, forcing them to be less than they might otherwise be.

Those people label such characteristics masculine and assume that men possess them naturally.
Feminists in the women's liberation movement do not concur with these values and beliefs

Thus some people feel that in business at least, it is good to be aggressive, dominating, competitive, stoic, risk taking, and physically tough.

Yet disputants in the struggle for greater gender equality frequently also differ in their evaluation of characteristics associated with masculinity and femininity.

For many women and men, the struggle was and is largely about equal work opportunities and equal pay for equal work.